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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Analysis of Business Environment
Stískalová, Radka ; Kubajura, Pavel (referee) ; Breinek, Pavel (advisor)
This bachelor's theses deals with analysis of the entrepreneurial environment of the company ALBO okna - dveře, s.r.o. . With the help of SWOT analysis, passportisation and Porter's analysis of five rival companies an analysis of the entrepreneurial environment, in which the company ALBO okna - dveře, s.r.o. is situated, will be carried out. This theses also comprises the evaluation of opportunities and risks resulting from the given entrepreneurial environment.
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Assessment of Air Bank Performance and its Future Development Scenarios
Hejda, Lukáš ; Slezák, Martin (referee) ; Režňáková, Mária (advisor)
The aim of this Master’s thesis is to analyze the performance of Air Bank a. s. in the period 2012 – 2017 using indicators typical for the banking sector. The results are compared with three selected competing banks. Then from publicly available information assesment is made for the two scenarios of the future development of Air Bank a. s. on the basis of the results of the economic evaluation. In the discussion part the scenarios are evaluated and then deducted the implications of Air Bank a. s. in case of fulfillment of the scenarios. The merger scenario is more advantageous in terms of economic and long-term competitiveness.
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Business Purpose
Michalec, Martin ; Kliment, Michal (referee) ; Heralecký, Tomáš (advisor)
The goal of submitted thesis relates to investment as business purpose, used to evaluation of real situation in První brněnská strojírna Velká Bíteš, a.s. and in the areas of its activities. Theoretic part describes basic terms, present problems in investigated area and deal with theoretical description of business purpose. The analytical part is focused on stakeholders, mainly on competitors and on firm itself too. The proposal part includes interpretation of possible options and recommendation of appropriate solution for given investment choice.
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Information System of the Agility Competition Organizers
Ondrušková, Magdaléna ; Hynek, Jiří (referee) ; Bartík, Vladimír (advisor)
The aim of this work was to design and create information system of the Agility Competition Organizers. The information system was created like web application implemented in Python language using Django framework and PostgreSQL database system. Final application simplifies an organization of agility competitions, provides competitors with statistics of dog and also analysis of results using association rules. Users can connect their account with Google account, and also can use Google calendar. Information system was successfully created and tested by potential users.
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Marketing Mix of a Company
Pospíšil, Vojtěch ; Hladík, Petr (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis deals with marketing mix of the Tiskárna Pospíšil company. Subject of this thesis is to analyse current state of the company in terms of marketing mix and to create my own suggestions for improvement. The theoretical part defines the terms marketing and marketing mix, which are subsequently applied in the analytical part, where the company is analysed. The last part proposes marketing measures that will lead to the acquisition of potential new customers and improve the promotion.
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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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Entrepreneurial Project
Hrdličková, Magdalena ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This work is about developing and creation of a business plan that will serve not only as a thesis, but also as an effort to implement this plan into practice to open a real store in Breclav. This is the exclusive shop of handmade goods, focusing primarily on the patchwork technique. Another range of products will be a decorative but also practical, fulfill the principle of handmade goods.
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Risks in Marketing Communication Management
Havlínová, Sabina ; Blaha, Petr (referee) ; Novák, Petr (advisor)
The subject of the master’s thesis „ Risk in the area managemarketing communication“ is analysis of the current status Obchodni Galerie Orli in Brno and suggestions for improving the communication mix and possible risks that may occur. The thesis is divided into three chapters, where are presented the theoretical bases for the given issue, futher analysis of the current state and the last chapter of the thesis contains proposals for a new communication mix.
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